Three ideal customer profiles for Earnr, each with sample social ads built around what that customer wants, how they buy and what they will worry about.
Built from what Earnr's site, PDS and TMD say about who the products are for.
Younger individuals and couples comfortable with apps, holding a pool of cash beyond an emergency fund and saving for large purchases like a home.
Older individuals and couples planning for retirement and looking for a stable income sleeve alongside their growth assets.
Business owners in high-margin sectors, with seasonal revenue, or obliged to hold reserves, who want idle cash earning more without a long lock-up.
Square social formats for Instagram and Facebook. Tap any ad to view it full size.
Playful, rate-led and mobile-first, in Earnr's peach and blue.
Warm lifestyle photography, calm navy, income framed as a target return.
A three-part sequence: the problem, the offer, then a call with the corporate team.
Every ad sits inside Earnr's target market determination and ASIC's advertising guidance.
Each audience gets its own hook, proof points and call to action, so a retiree never sees an ad written for a first-home saver.
Rates shown as targets, risk context beside the headline, no banking language, and a clear sign-off path against the PDS and TMD.
Run hooks head to head within each profile and track cost per funded account, not just clicks, then shift spend to what works.